Advancing Essential Foundational Research

I led the development and execution of the Physiology: The Science Life Depends On campaign—a national advocacy initiative designed to elevate physiology as the essential foundation of biomedical discovery, innovation, and future health.

In partnership with an external communications firm and a cross-disciplinary internal team, I shaped the campaign’s strategic vision, messaging architecture, and digital presence, resulting in the launch of FightForPhysiology.org.

Featuring integrated advocacy events, multimedia storytelling, scientist toolkits, and targeted outreach to strengthen the case for sustained federal investment in foundational research, the campaign centers on a clear, unifying message: Physiology is the science life depends on.

This cohesive, mission-driven platform not only raises awareness, but mobilizes the scientific community to speak with one voice about the value of physiology in advancing discovery and improving human health.