“I can say without a doubt that APS is my scientific home. It feels great to walk around the Summit and realize you are right where you should be. ”
Launching a Flagship Meeting
Brand Strategy • Conference Identity • Campaign Execution • Audience Activation • Experiential Design.
In 2023, the American Physiology Summit made its debut as a landmark event: a homecoming for scientists, educators, and students working at the front lines of the life and biomedical sciences. Designed to spotlight the science behind today’s most urgent health challenges, the Summit also serves as a hub for connection, inspiration, and discovery.
Successes:
3,000+ attendees every year.
Exceed exhibitor goals annually.
Key Highlights:
Conference Brand Identity: Sub-brand development, design system, signage, templates.
Messaging Strategy: Core pillars to guide campaign voice, tone, and positioning.
Audience Activation: Recruitment strategies for attendees and exhibitors.
Integrated Marketing Campaign:
Owned and paid media.
Social and email marketing.
Event promotions and influencer toolkits.
Promotional Video: Concept, scripting, and creative direction.
