A groundbreaking initiative from the ground up.

In 2022, I had the privilege of leading to the high-profile marketing launch of the Center for Physiology Education, a dynamic new sub-brand and major initiative of APS.

The launch generated 10,000+ site visitors within the first 60 days, demonstrating the immediate interest and importance of the initiative within the academic and scientific communities.

Key Highlights:

• Logo Design: Enlisted a design agency to develop a distinctive visual identity for the Center, ensuring the logo and overall design aligned with the Society’s brand.

• Promotional Video: Created a powerful, engaging video to introduce the Center and its goals, designed to resonate with educators, students, and stakeholders alike. The video was integral in building excitement and awareness across the community.

• Comprehensive Marketing Assets: Designed a suite of marketing materials, including a visually striking splash page, informative infographics, ad art, and additional assets to support both online and offline campaigns.

• Marketing Toolkit: Developed an extensive toolkit for the advisory board and key stakeholders to ensure consistent and effective messaging throughout the campaign.

• Multichannel Marketing Strategy: Designed and executed a strategic multichannel marketing plan that leveraged digital platforms, email campaigns, social media, and targeted outreach to maximize visibility and engagement from day one.